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Im Licht //
Fielmann
“Im Licht“ shines a light on the myriad of stories that usually go unnoticed at Christmas time. It manifests Fielmann’s focus on the people behind the glasses, with installations everyone could see throughout the longest nights of the year.
Your coming home for Christmas.
Your quite conservative home.
Your friend, who is more than
Your friend.
Your celebration of hidden love.
Your heart, that you take in your hand.
Your coming out on Christmas.
Your life.
Your glasses: Fielmann
Your pen in your shaking hands.
Your gratitude, that words fail to capture.
Your letter to your caretaker, who makes
Your everyday worth living.
Your life.
Your glasses: Fielmann
Your Christmas with Mom and her new husband.
Your Christmas with Dad and his new wife.
Your Christmas, that you celebrate twice.
Your Christmas, which is exactly why it's
Your favorite Christmas.
Your life.
Your glasses: Fielmann
Client: Fielmann
Agency: Mother Berlin
Year: 2023
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