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Collaboration //

Safe & Sound

 > JBL & Unicef

What if headphones could heal?

Unicef helps refugees navigate one of the most traumatic human experiences: forced relocation. JBL just makes great headphones. How in the world could these brands work together? A real-life insight from my Ukrainian teammate revealed the healing potential of sound protection.

Mentor: Patrik Hartmann

Copywriter: Brooke Cheney & Inna Tabachenko

Art Director: Anna Smolkina

Bronze Clio Health 2023
1 merit, 4 shortlists - Young Ones 2023

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

â’¸ 2023 Brooke Cheney 

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