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Integrated //

A Hard Truth to Swallow

 > Google Fonts & HMCT

Big pharma continues to get rich off the USA's opioid crisis while more than  200K people have paid with their lives. To fight the stigma of addiction and share hard facts, we created a text-led campaign inspired by a visual language Americans already trust.

Flipping the script on big pharma

Art Directors: Alejandra Diaz and Marie Scherpe
Copywriter: Brooke Cheney
Mentor: Diego Lauton

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

â’¸ 2023 Brooke Cheney 

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