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Integrated //

A Hard Truth to Swallow

 > Google Fonts & HMCT

Big pharma continues to get rich off the USA's opioid crisis while more than  200K people have paid with their lives. To fight the stigma of addiction and share hard facts, we created a text-led campaign inspired by a visual language Americans already trust.

Flipping the script on big pharma

Art Directors: Alejandra Diaz and Marie Scherpe
Copywriter: Brooke Cheney
Mentor: Diego Lauton

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