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The USA's First Official Language

Brief: Motivate English native speakers to learn a second language.

Insight: The USA has never had an official national language.

Idea: Duolingo holds an election to decide the USA’s First Official Language. Unofficially. Users in the USA vote through learning, because each completed Duolingo lesson is a vote for that language to become the new “official language.”

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Art Direction & Copywriting by me

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