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Safe & Sound

Brief: How can a brand partner with Unicef Blue Dot Centers to help ease the transition for Ukrainian children fleeing to new cities?

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Insight: Everyday urban noises like the subway and ambulance sirens sound like war to children dealing with PTSD.

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Idea: JBL's noise canceling headphones can be used to filter out triggering noises in cities and streamed media.

Copywriting: Inna Tabachenko, Brooke Cheney

Art Direction: Anna Smolkina 

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

â’¸ 2023 Brooke Cheney 

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