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Safe & Sound

Brief: How can a brand partner with Unicef Blue Dot Centers to help ease the transition for Ukrainian children fleeing to new cities?

Insight: Everyday urban noises like the subway and ambulance sirens sound like war to children dealing with PTSD.

Idea: JBL's noise canceling headphones can be used to filter out triggering noises in cities and streamed media.

Copywriting: Inna Tabachenko, Brooke Cheney

Art Direction: Anna Smolkina 

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