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Teardrop

Product concept & branding

Teardrop's Ph-sensitive tissues change color when exposed to saltwater, revealing the creative potential of our tears.

Art Direction & Concept: Verane DiMeglio

Copywriting: Brooke Cheney

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

â’¸ 2023 Brooke Cheney 

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