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Collaborative Activation

Safe & Sound

JBL makes high quality headphones that optimize whatever you play. With noise canceling technology, you hear only what you want, and none of what you don’t. The possibilities go beyond simple entertainment. These headphones can even heal.

Mentor: Patrik Hartmann

Copywriter: Brooke Cheney & Inna Tabachenko

Art Director: Anna Smolkina

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

â’¸ 2023 Brooke Cheney 

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